Overview
UX Design
User Research
Persona
Usability Test
User Flow
Feature Prioritization
Context
Single Project
Design in 4 weeks
BeLeaf is a centralized app for plant owners to track watering schedules and diagnose sick plants, with a special feature that allows users to have a live call with a plant professionals to help increase the life quality of their plants.
UI Design
Wireframing
Prototyping
Iteration
Tools
Figma
Miro
Invision
Zoom
Adobe Illustrator
My Role
UX/UI Designer
The Problem
Plant owners are having trouble maintaining the health of their plants. It is hard to find reliable information to create consistent care schedules. This situation creates a mental strain for plant owners, which leads to de-motivation to care for plants.
The Solution
We created an app that allows users to create care schedules to cater to various plant requirements. Users can also talk to professionals and engage with community to receive reliable plant care information.
Affinity Diagram
Empathy Map
User Insight
Plant enthusiast need plant care schedules because they’re not sure how to take care of the plants
During our user interviews, we discovered that many plant owners have difficulties creating consistent watering schedules.
Therefore we believe that by creating a platform that can implement a consistent watering schedule based on plant type and location, can solve the issues that most plant owners are having.
We might be able to do this by creating a mobile app that gives users the ability to create plant care schedules with alerts based on individual plant requirements. Doing this will allow plant owners to keep consistent schedule to avoid overwatering and/or under watering.
Ideation
Feature Prioritization Matrix
Value Proposition
BeLeaf is a centralized app for plant owners to track watering schedules and diagnose sick plants, with a special feature that allows users to have a live call with a plant professionals to help increase the life quality of their plants.
Nicole Williams
She has a busy schedule, hard to find time in the day to take care of her plants.
Her plants keep dying even after following advice from friends and family with experience in taking care of plants.
She browses online forums trying to find a way to keep her plants alive.
Needs help maintaining the health of her plants.
Needs reliable advice for taking care of her plants.
Wants easy to follow watering schedule.
User Persona
Story Board
User Flow
Florish
Planta
Blossom
Competitor Analysis
Strength
Easy to understand guides
Simple layout and easy to navigate
Has features that can help people who are new to indoor plant care
Weakness
Mandatory sign up before you can use any of the features.
UI colours seem very plane
Some plants are not listed in the database
Only select plants and markets have access to the online shops
Strength
Survey questions at the beginning of the onboarding process.
feature list that allows users to feel comfortable and not have any surprised throughout the whole process of using the app
Weakness
Before the signup/login page, users are met with a paywall. Even if users want to use the free trial, they have to enter their credit card information, could deter users from continuing the use of the app
Strength
App has search bar to look up information about a variety of plants including cacti, succulents, vegetables, foliage, orchids and herbs.
Diagnostic system that can give suggestions on how to cure dying plants
Allows users to keep track of plants and care requirements with notifications.
Weakness
Requires a paid membership to user certain features
There could be more information about propagation and use of grow lights.
Sketches + InVision prototype
User Testing Plan & Notes
Needs a welcome message after the user signs in
Needs labels on the Nav bar
Buttons are too small on the Menu page
Some back buttons don’t work
Lack of call to actions on the home page
Colour inconsistencies
Notes
Iteration Based on User Testing
IOS Prototype
More Iterations
Home Page
Updated colour palette to be softer on the eyes.
Welcome message for the user at the top of the screen.
Horizontal animation to fit more information on the screen.
Adding watering schedule to the Home Page.
Final Thoughts / Conclusion
It is difficult for plant owners to maintain the health of their plants, due to inconsistent watering schedules.
We created a centralized app for plant owners, in which users can track watering schedules, diagnose unwell plants, with a special feature that allows users to have a live call with a plant professional to help increase the life quality of their plants.
Our next step is to make the app more accessible app with functionality that is aligned with the user’s needs. We want our users to be able to enjoy plant nursing without being frustrated during the process.
In the future we hope to implement a complete plant encyclopaedia with verified information where users have an accurate database to help research the plant they are taking care of.